Biweekly Global Business Newsletter Issue 134, Tuesday, May 13, 2025
“When the winds of change blow, some build walls, others build windmills.”
Chinese Exporters Elated by Reprieve in US-China Trade War
The World’s 50 Most Valuable Companies in 2025
These 18 Industries Could Reshape the Global Economy by 2040
Boeing 737: American Made but Globally Sourced
Chinese Exports to US Slump 21% But Soar to Asia and Europe
Indonesia to Cut Fuel Imports From Singapore in Favor of US
Disney Announces Its First Middle East Theme Park in Abu Dhabi
Commentary about the 134th Issue: Perhaps it is the fact that I lived in China in the 1980s and have taken several U.S. brands into the country over the years but I always like Chinese proverbs as they are often based on thousands of years of history and not just what is happening to us today. There’s an old Chinese proverb that applies to where we find ourselves today: “When the winds of change blow, some build walls, others build windmills.” It’s a simple idea, but incredibly relevant in today’s global business landscape. Change is always coming—whether it’s new technology, shifting consumer behavior, or economic and political uncertainty. Some people try to block it out, stick with what’s familiar, and hope things settle down. That’s building a wall. But the smart ones, the successful leaders I’ve seen around the world, they do the opposite. They lean in. They find ways to use those winds to generate momentum. That’s building a windmill. They adapt, innovate, and look for new opportunities in the disruption. It’s not about avoiding risk—it’s about being strategic with it. In international business, especially, the ability to harness change instead of resisting it can make all the difference.
One More Thing…On Monday morning, May 12, 2025, the U.S. White House released a statement that the U.S. and China had reached agreement on new trade policies for at least the next 90 days. Under the agreement, China agreed to reduce its tariff on U.S. goods from 125 % to 10% and the U.S. agreed to slash its levy on China from 145% to 30%. The immediate result is that goods destined for the U.S. market for Christmas will probably make it on time and at a fairly low tariff of 30%.
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But First……The mission of this newsletter is to use trusted global and regional information sources plus our network of 20+ in-country Associates to update our global readers on key global and local trends that can impact the success of their businesses at home and abroad. We subscribe to about 40 international information sources to keep our readers up to date on the world’s business.
PLEASE NOTE: Some of the information sources that we provide links to in our newsletter require a paid subscription to directly access them. Clicking on a link may not give the reader access to the content.
Edited and curated by: William (Bill) Edwards, CEO & Global Business Advisor, Edwards Global Services, Inc. (EGS), Irvine, California, USA. Contact Bill with questions, comments and contributions. Bedwards@edwardsglobal.com, +1 949 375 1896
Link to our current and past newsletters: https://edwardsglobal.com/geowizard/
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First, A Few Words of Wisdom From Others For These Times
“When the winds of change blow, some build walls, others build windmills.”, Chinese Proverb
“To improve is to change; to be perfect is to change often.”, Winston Churchill
“In a time of drastic change, it is the learners who inherit the future.”, Eric Hoffer
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Highlights in issue #134:
Chinese Exporters Elated by Reprieve in US-China Trade War
The World’s 50 Most Valuable Companies in 2025
These 18 Industries Could Reshape the Global Economy by 2040
Boeing 737: American Made but Globally Sourced
Chinese Exports to US Slump 21% But Soar to Asia and Europe
Indonesia to Cut Fuel Imports From Singapore in Favor of US
Disney Announces Its First Middle East Theme Park in Abu Dhabi
Brand Global News Section: Dairy Queen®, Krispy Kreme®, Luckin®, McDonalds®, Starbucks®, TGI Fridays® and Wendy’s®
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SPECIAL EVENT ANNOUNCEMENT
Join us on May 28th at the Beall Center for Innovation and Entrepreneurship on the campus of the University of California, Irvine for an evening filled with very timely world-class keynote speakers, engaging panel discussions, and unparalleled business-to-business networking opportunities at 11th Annual Orange County World Trade Week Forum Event. This is your chance to connect with key trade organizations, international business groups, the diplomatic corps, academics and to earn about the extensive global resources available in Southern California.
Presented by the District Export Council of Southern California and supported by key partners such as the Greater Irvine Chamber of Commerce, The Ports Of Los Angeles and Long Beach and the U.S. Commercial Services, this gathering is essential for those in Southern California ready to embrace the future of international trade. Don’t miss this opportunity to propel your trade ambitions forward! Please register for this Wednesday, May 28th event at this link: bit.ly/OCWTC2025
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Interesting Data, Articles and Studies
“The World’s 50 Most Valuable Companies in 2025 – The world’s most valuable companies hold immense sway over the global economy, shaping everything from technology to consumer trends. As of May 2025, U.S. giants like Apple, Microsoft, and Nvidia are worth trillions of dollars, reflecting America’s long-standing leadership in innovation and capital markets. The figures we used to create this graphic were sourced from companiesmarketcap.com, as of May 5, 2025.”, Visual Capitalist, May 9, 2025
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“The cost of compute: A $7 trillion race to scale data centers – Our research shows that by 2030, data centers are projected to require $6.7 trillion worldwide to keep pace with the demand for compute power. Data centers equipped to handle AI processing loads are projected to require $5.2 trillion in capital expenditures, while those powering traditional IT applications are projected to require $1.5 trillion in capital expenditures (see sidebar “What about non-AI workloads?”). Overall, that’s nearly $7 trillion in capital outlays needed by 2030—a staggering number by any measure.”, McKinsey & Co., Aoril 28, 2025
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“These 18 Industries Could Reshape the Global Economy by 2040 – McKinsey identified these industries as having the most potential for future growth, generating up to $48 trillion in revenues by 2040. AI Software & Services is expected to have a CAGR of up to 25% between 2022 and 2040. As the world evolves, new industries are emerging as the key drivers of future economic growth. According to McKinsey Global Institute, there are 18 high-growth arenas—including AI, cybersecurity, biotech, and air mobility—which could generate up to $48 trillion in annual revenue by 2040.”, Visual Capitalist and McKinsey & Co., May 7, 2025
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Global Supply Chain, Energy, Commodities, Inflation, Taxes & Trade Issues
“Chinese Exporters Elated by Reprieve in US-China Trade War – The US-China deal temporarily lowering tariffs comes as a relief for Chinese exporters in limbo since the onset of a trade war between the world’s two largest economies. The Trump administration’s 145% duties on most Chinese imports will be cut to 30% by May 14, while China’s 125% retaliatory levy on US goods will drop to 10% during a 90-day cooling off period, Beijing and Washington said Monday following negotiations in Geneva.”, Bloomberg, May. 12, 2025
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Global & Regional Travel News
“US Lawmakers Request $400 Million in Transit Aid for World Cup – Next year’s games are expected to be the most highly attended in FIFA’s history, with more than five million fans expected to attend the tournament’s 104 matches in the US, Canada and Mexico. Boston, New York City, Kansas City, Philadelphia and Los Angeles are among the 11 host US cities. The nonprofit advocacy group US Travel Association said that the US would need to make more than $10 billion in transit infrastructure upgrades to be able to shuttle visitors to and from the games. ‘The tournament’s anticipated economic impact of over $17 billion will rely on the successful movement of people across our cities,” wrote Representative Sharice Davids and 55 other lawmakers in a letter penned to the Subcommittee on Transportation, Housing and Urban Development. It will be officially sent to the appropriations committee on May 23. “Adequate funding is critical to ensure that transit systems meet the heightened safety, security, and efficiency demand.’ ‘, Bloomberg, May 5, 2025
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“Business travel was making a post-Covid comeback — until the trade war diverted it – Corporate bookings haven’t collapsed, but U.S. policy swings have upended what was a sunny outlook for the $1 trillion global industry just months ago. Business travel’s four-year crawl out the pandemic was on track to continue this year, but the U.S. trade war has scrambled that outlook. ‘The big word is uncertainty,’ said Suzanne Neufang, CEO of the Global Business Travel Association, which had forecast worldwide spending to surge to $1.64 trillion in 2025, up from an expected $1.48 trillion in 2024. Last year’s estimated total, if preliminary data bears out, would mark the first time the sector surpassed its pre-Covid levels. Now, about 29% of U.S. corporate travel managers and an equal share abroad expect business travel to decline this year due to government actions, according to a recent GBTA survey. The expected pullbacks could dent business trips by as much as 22%, the group found. Industry experts caution that souring expectations so far haven’t translated to a collapse in bookings, despite signs of cooler demand. Business travel ‘hasn’t fallen off a cliff, said Jonathan Kletzel, a travel, transportation and logistics leader at the consulting firm PwC.”, NBC News, May 10, 2025
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Book Review
In Peak Human: What We Can Learn from the Rise and Fall of Golden Ages, historian Johan Norbergdelivers a compelling analysis of seven of history’s most remarkable civilizations—Ancient Athens, the Roman Republic, Abbasid Baghdad, Song China, Renaissance Italy, the Dutch Republic, and the modern Anglosphere. Through these case studies, Norberg identifies the patterns that led to their ascents and the missteps that precipitated their declines. The book serves as both a celebration of human progress and a cautionary tale about the fragility of prosperity.
Norberg’s central thesis is that openness—to ideas, trade, and diversity—is the cornerstone of societal flourishing. He argues that societies thrive when they embrace external influences and foster internal innovation. Conversely, periods of decline often follow when societies become insular, resistant to change, or overly reliant on past successes.
For global business leaders, Peak Human offers valuable insights into the dynamics of cultural and economic vitality. Norberg’s analysis underscores the importance of adaptability, inclusivity, and forward-thinking leadership in sustaining growth and competitiveness.
Five Key Takeaways for Global Business Leaders:
1. Openness Drives Innovation: Historical golden ages were characterized by a willingness to adopt and adapt foreign ideas and technologies. Modern businesses should similarly cultivate openness to external insights and diverse perspectives to foster innovation.
2. Inclusivity Enhances Resilience: Societies that encouraged participation across different segments of the population were more adaptable and resilient. Companies that promote inclusive cultures can better navigate challenges and seize opportunities.
3. Learning from Others Accelerates Progress: Just as past civilizations advanced by learning from their neighbors, businesses can benefit from benchmarking against industry leaders and adopting best practices.
4. Complacency Leads to Decline: A recurring theme in the book is that success can breed complacency. Organizations must remain vigilant and proactive to avoid stagnation.
5. Optimism Fuels Growth: A culture that believes in progress and the possibility of improvement is more likely to invest in the future. Leaders should inspire optimism to drive sustained growth.
Peak Human is a thought-provoking read that combines historical analysis with practical lessons for today’s leaders.
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Country & Regional Updates
Canada
“Canadian companies shift focus to Europe for exports, growth – For decades, most Canadian businesses rarely looked beyond the United States for export opportunities and expansion plans. The move southward made sense given the size and proximity of the U.S., and the long history of free trade between both countries. In a matter of months, Mr. Trump has upended those deeply entrenched ties and alienated Canadians by mocking former prime minister Justin Trudeau and calling for the annexation of Canada. As companies assess the fallout of Mr. Trump’s actions, many have begun looking elsewhere for new customers, especially to Europe. There’s also been renewed interest in the trade deal between Canada and the European Union, known as the Comprehensive Economic and Trade Agreement, which was signed in 2016. A similar pact that governs trade between Canada and Britain came into force in 2021.”, The Globe and Mail, May 9, 2025
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China
“Chinese Exports to US Slump 21% But Soar to Asia and Europe – Shipments to the US fell 21% from a year earlier after the imposition of duties earlier in April, according to data from the customs administration Friday. China’s tariffing of American goods meant that imports from the US fell almost 14% last month. Shipments to India and the 10 Southeast Asian nations in the Asean group soared by more than 20%, while exports to the European Union were up 8%. Imports fell 0.2% for the second straight monthly decline, leaving a trade surplus of $96 billion.”, Bloomberg. May 8, 2025
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Indonesia
“Indonesia to Cut Fuel Imports From Singapore in Favor of US – Southeast Asia’s largest economy will look to gradually eliminate its shipments of oil products from Singapore, which account for more than half its imports, Energy Minister Bahlil Lahadalia told reporters on Friday. Purchases will be switched to suppliers in the US and Middle East as Indonesia seeks lower prices and a “better balance” in the changing global geopolitical environment, Lahadalia said. ‘It is not only a matter of price but also geopolitical issues, we need to have a balance with other countries,’ Lahadalia said, adding that imports from Singapore would be reduced to zero ‘some day’.”, Bloomberg, May 9, 2025
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United Arab Emirates
“Disney Announces Its First Middle East Theme Park in Abu Dhabi – The company’s 13th park will be built, owned and operated by the Miral Group, according to the announcement Wednesday. Disneyland Abu Dhabi will be constructed on Yas Island, a major tourism hub in the United Arab Emirates that includes the Miral-built Ferrari World, Warner Bros. World and SeaWorld parks. It will be the company’s first all-new location since the Shanghai Disney Resort opened in 2016. The resort will be Disney’s most technologically advanced, and Miral will fund the entirety of the project…..The new park will give the company a footprint in the largest global airline hub in the world, with more than 120 million passengers traveling annually through Abu Dhabi and Dubai — without any capital commitment. Officials at Disney have been in talks with Miral for about 18 months……”, Bloomberg, May 7, 2025
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United Kingdom
“The U.S.-U.K. Trade Relationship Is Unique. Here’s Why – Cars, oil, aircraft parts and pharmaceuticals are among the goods crossing the Atlantic between the countries. The U.S. and the U.K. have long vaunted their special relationship, and trade is no different. The U.S. runs a trade deficit in goods with nine of its 10 biggest trading partners. The sole exception: the U.K., where the U.S. is ahead. The U.K. is now an exception in another way: It is the first country to have reached a trade deal with the U.S. after President Trump announced on Thursday what he called a “full and comprehensive” pact between the nations. The deal will retain a global 10% tariff on most goods. When it comes to goods, the U.S. counts the U.K. as its ninth-largest trading partner, ranking after Vietnam and before India. The U.S. exported $79.9 billion worth of stuff to the U.K. in 2024 and imported $68.1 billion, according to the Census Bureau—a goods trade surplus of $11.9 billion. In contrast, the U.S. ran goods trade deficits of $16.4 billion with France, $44 billion with Italy and $84.8 billion with Germany.”, The Wall Street Journal, May 8, 2025
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United States
“The US takes a wrecking ball to global trade – Mr. Trump has sent a wrecking ball through the global trade system and imperilled the US and many other economies. Policy
uncertainty stemming from new US tariffs – whether they are retained or rolled back – will upend global supply chains and could have unpredictable, non-linear effects that will pose risks in financial markets. Higher US tariffs form part of the Trump administration’s efforts
to rebalance the US’s economic and security relations. The chaotic manner in which the agenda is being pursued, however, will strain traditional US alliances and drive geopolitical and economic realignment. The risk of policy error will be high in this changing environment. In economic policy, miscalculations are possible as tariff-related price shocks make inflation trends difficult to decipher. In geopolitics, constraints on brinkmanship are weakening as rules related to territorial sovereignty erode, alliance commitments come under question and as trade conflicts – notably between the US and China – feed competition.”, Economist intelligence Unit, May 2025
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“Boeing 737: American Made but Globally Sourced – Boeing collaborates with suppliers across various nations to import thousands of parts for all of its airplanes. While the exact number of contributing countries can vary over time, this diagram charts key foreign suppliers for the 737 model as of April 2025, according to AirFramer.com. Every supplier part on an aircraft must meet strict airworthiness standards and approval from aviation regulators. This means that the requirements placed upon the suppliers are extremely high. Parts and manufacturing abroad must be tested and certified before they’re assembled into the airplane at Boeing’s facilities in the US. Furthermore, many parts are imported for their specific tooling and machining processes currently only available from other countries. As the American aviation industry braces for uncertain times ahead with new tariffs, maintaining strong international partnerships remains essential for ensuring both innovation and resilience in aircraft production.”, AirFramer.com, May 2, 2025
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“GM’s Mary Barra Has to Make a $35 Billion EV Bet Work in Trump’s America – The US automaker is up against tariffs, an oil-loving president and Elon Musk in the White House. After an entire career at the automaker—from inspecting fenders and hoods at the age of 18 to spending the last 11 years as chief executive officer—Barra has staked her legacy on EVs. Her bet has gotten riskier over the past year, first due to a slowdown in EV sales and then the return of Donald Trump and his tariff regime. Those factors encouraged other carmakers to hedge their bets on EVs by shifting more production back to gas cars or to hybrids. Barra has mostly stayed the course. GM depends on a global supply chain, and Trump has been waging a trade war with nearly every single country. The two most affordable EVs in GM’s current lineup, the $35,000 Chevy Equinox and larger Blazer, are manufactured in Mexico, and most of them are brought in over the border to be sold to Americans. GM is on the hook to pay the new tariff on the foreign parts in all cars that come across the northern or southern borders, a 25% tax on other components starting in May and 145% on the materials it ships in by boat from China.”, Bloomberg, April 14, 2025
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Vietnam
“Vietnam Eyes Huge Wind and Solar Farms to End Coal Use by 2050 – The latest amendments to the Power Development Plan VIII, approved by the government earlier this week, call for the nation to more than double its total generating ability by 2030 from 2023 levels, with the aim of increasing capacity nearly 10-fold by 2050. Officials expect power demand to soar as they aim for economic growth of at least 8% this year and double-digits through the end of the decade. The clean energy targets far outstrip what analysts expect the country to be able to achieve. The roadmap calls for as much as 73 gigawatts of solar and 38 gigawatts of wind by 2030 — but BloombergNEF forecasts that the country will have about 32 gigawatts of solar and 12 gigawatts of wind by then. By 2050, Vietnam is targeting as much as 230 gigawatts of wind and 296 gigawatts of solar.”, Bloomberg, April 16, 2025
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The Accredited Franchise Supplier certification
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Global Brand & Franchise Sector News
“Starbucks Luckin get buzz from smaller city coffee sales in China – ‘There is still ample room for growth in lower-tier markets,’ analyst says. As coffee chains in China struggle with a bitter combination of sluggish consumption and cutthroat pricing, Starbucks and Luckin Coffee regained momentum in the last quarter by focusing on lower-tier cities. Same-store sales were flat for Starbucks’ China operations in the quarter ended March 30, but a 4 per cent increase in transactions helped to offset a 4 per cent decline in the average tab, the company said last month. This came after the Seattle-based firm suffered an 8 per cent decline in comparable-store sales in the country in the year ended September 29. Luckin, Starbucks’ biggest competitor in China, is also seeing improvements in its performance thanks to expansion. In addition, its new milk-tea drinks helped to capture sales from tea-drink makers like Chagee.”, South China Morning Post, May 11, 2025. Compliments of Paul Jones, Jones & Co., Toronto
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“Franchising Across the Tasman: A Smart First Step – Expanding a business internationally can feel like a huge leap, while your closest country neighbor might offer the most logical and achievable next step. This was learned firsthand when we expanded our own consulting business, Tereza Murray Franchising (TMF), across the Tasman from New Zealand to Australia several years ago. What began as a response to client demand quickly became a natural evolution of our brand. For those looking to scale internationally, Australia and New Zealand are uniquely well-matched, and expanding into one from the other is often far simpler than people expect.”, Franchising.com, May 8, 2025. From an article by Tereza Murray is a leading franchise and business consultant and CEO of Tereza Murray Franchising (TMF).
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“Beloved Restaurant Chain Is Shrinking Rapidly After Closing 185 Locations – The chain filed for bankruptcy. TGI Fridays used to be a popular restaurant chain, familiar to people throughout the US. But now the number of restaurants that remain open is shrinking rapidly. According to the chain’s website, there are now only 85 TGI Fridays restaurants left in the entire U.S. The restaurants are located in 19 states. Georgia has the most remaining with seven, according to the website. The company told CNN in April 2025 that TGI Fridays is ‘now led by franchisees, with a franchisee advisory board empowering and shaping brand-wide decisions’. However, according to the company’s website, TGI Fridays has more locations in other countries, 44 in all. There are a total of 461 restaurants in all of those countries, the site says, calling the chain ‘the original casual dining bar and grill.’”, Men’s Journal, May 11, 2025
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“Krispy Kreme Announces Disappointing News on McDonald’s Partnership – The donut chain had major plans with the fast food giant. Krispy Kreme announced last week it was pausing its partnership with McDonald’s. The donut chain began selling its products at McDonald’s in March 2024. Currently, Krispy Kreme products are available under the Golden Arches at more than 2,400 locations nationwide. However, on Thursday, when the company released its first quarter earnings report, it announced it would not be expanding its operations to any additional McDonald’s restaurants in the second quarter of this year. ‘The Company is reassessing the deployment schedule together with McDonald’s while it works to achieve a profitable business model for all parties and does not expect to launch in any additional restaurants in the second quarter of 2025,’ Krispy Kreme said in a press release. When the partnership between the two franchises was unveiled over a year ago, the original stated goal was to have Krispy Kreme sold at every McDonald’s in America by the end of 2026.”, Men’s Journal, May 11, 2025
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“Dairy Queen sets bold target: $10 billion in sales by 2030 – The Bloomington-based company, a Berkshire Hathaway holding, stands apart from its fast food competitors like McDonald’s, KFC and Wendy’s that are seeing declines in traffic because of higher prices and economic uncertainty. Last year, Dairy Queen restaurants around the world brought in $6.4 billion in sales. By 2030, the Bloomington-based company wants franchisees to hit $10 billion. That’s more than 4,500 Blizzards sold per minute around the clock. So to reach that $10 billion goal, Dairy Queen needs to emphasize value while expanding its global reach. There are more than 7,700 franchised DQ locations around the world, including 4,100 in the U.S. At the current rate of new store openings, it won’t be long until more than half of all locations are outside the U.S.”, Minnesota Star Tribune, May 12, 2025
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“Wendy’s To Lean Heavily on International Growth in Latest Plans for Expansion – The fast-food burger chain has a goal of opening 1,000 new restaurants globally by 2028 to increase to a total of 8,100 to 8,300 units worldwide. The expansion is expected to be primarily driven by growth outside of the United States, with foreign markets accounting for 70 percent of the planned additions. Wendy’s plans to add 125 new restaurants in Latin America and is targeting other key international markets in the UK and India.”, Franchsing.com, May 9, 2025.
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Our Mission, Information Sources & Who We Are
Our biweekly global business update newsletter focuses on what is happening around the worldthat impacts new trends, health, consumer spending, business investment, the franchise sector, economic development, and travel. We daily monitor 30+ countries, 40+ international information sources and six business sectors to keep up with what is going on in this ever-changing business environment. And our GlobalTeam™ on the ground covering 25+ countries provide us with updates about what is actually happening in their specific countries. We do not get involved in or report on politics!
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William “Bill” Edwards: Global Advisor Is Uniquely Qualified to Steer Sr. Executives Successfully Through the Complex Waters of Going Global. With four decades of successful international business experience spanning virtually every corner of the world and many business sectors, Bill Edwards understands the global business landscape like no other. He has been a County Master Franchisee in five countries in Asia, Europe, and the Middle East; the Senior VP for a franchisor operating in 15 countries and a full-service consultant since 2001 taking 40+ companies global.
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For a complimentary 30-minute consultation on how to take your business into new countries and make money doing it. For a complimentary call with Bill Edwards click on the QR code or contact Bill at bedwards@edwardsglobal.com and +1 949 375 1896
