“World trade isn’t grinding to a halt—it’s changing shape.”
Welcome to the 141st Edition of the Global Business Update – Tariff policies and shifting alliances are reshaping global trade. The U.S. dollar’s dominance faces renewed challenges as governments and investors diversify into other currencies. Meanwhile, U.S. small businesses are bearing the brunt of tariffs—an estimated $202 billion annually, or $856,000 per importer—straining competitiveness.
Uncertainty around duties has driven record cargo through the Port of Los Angeles as shippers rush goods before increases. The International Energy Agency warns of a record oil glut by 2026, while agriculture trade is already shifting: U.S. tariffs on Brazil are boosting Australian beef exports (+12% in July), and China has hit Canada with nearly 76% tariffs on canola.
Despite tensions, globalization is adapting, not collapsing. DHL reports growth in shipments to Asia, the Middle East, and Africa, with Asian exporters gaining market share despite U.S. barriers. And dealmakers stared down volatility, leading to higher global M&A activity in the first half of this year. Pus we have some travel trips for you global flyers!
Countries highlighted: Australia, Brazil, Cambodia, Canada, China, India, Indonesia, Ireland, Japan, Saudi Arabia, Switzerland, Thailand, United States, Vietnam.
Tariff implications: Higher costs for U.S. firms, disrupted exports for Canada and Brazil, competitive gains for Australia, and persistent global supply chain shifts.
Franchise Watch: Expansion continues—Taco Bell enters Ireland and Chili’s stays red hot as same-store sales surge 24%. Plus, Benjamin Simon tells us about Franchising Across Borders: The Five Essentials for International Expansion.
This issue’s book is: “Space to Grow: Unlocking the Final Economic Frontier” by Matthew Weinzierl and Brendan Rosseau. Space to Grow examines the rapid shift from government-dominated space exploration to a vibrant, competitive private-sector arena. Drawing on research from Harvard Business School, Weinzierl and Rosseau chart how companies like SpaceX, Blue Origin, and Rocket Lab have transformed space from a realm of national prestige to a commercially viable industry.
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The mission of this newsletter is to use trusted global and regional information sources plus our network of 20+ in-country Associates to update our global readers on key global and local trends that can impact the success of their businesses at home and abroad. We subscribe to about 40 international information sources to keep our readers up to date on the world’s business. We do not get involved with or report on politics!
PLEASE NOTE: Some of the information sources that we provide links to in our newsletter require a paid subscription to directly access them. Clicking on a link may not give the reader access to the content.
Edited and curated by: William (Bill) Edwards, CEO & Global Business Advisor, Edwards Global Services, Inc. (EGS), Irvine, California, USA. Contact Bill with questions, comments and contributions. Bedwards@edwardsglobal.com, +1 949 375 1896
Link to our current and past newsletters: https://edwardsglobal.com/geowizard/
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First, A Few Words of Wisdom From Others For These Times
“World trade isn’t grinding to a halt—it’s changing shape.”, Georges Elhedery, CEO of HSBC
“Customer obsession remains the single biggest driver of our success.”, Andy Jassy – CEO, Amazon
“In economics, things take longer to happen than you think they will, and then they happen faster than you thought they could.”, Rudiger Dornbusch, German Economist. Compliments of Beth Adkisson, the Greatest Vistage Chair Ever
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Highlights in issue #141:
Globalization Can Survive the US Trade War
The Dollar Still Rules, But US Policy Is Making It Less Special
Dealmakers deliver strong first-half results in M&A
Trading on Thin Ice: Mapping Partner Dependence on the U.S. Market
Small US Firms Paying Trump Tariffs Face a $202 Billion Hit
What Declining Cardboard Box Sales Tell Us About the US Economy
Ford’s Answer to China: A Completely New Way of Making Cars
Brand Global News Section: Chili’s® and Taco Bell®
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Interesting Data, Articles and Studies
“Dealmakers deliver strong first-half results in M&A – For the first half of the year, ending June 30, the value of deals over $25 million increased 22 percent globally to $2 trillion, from $1.7 trillion a year earlier (exhibit). While volume was flat at slightly over 3,700 deals, a surge in megadeals pushed activity higher. Meanwhile, average deal size reached $544 million globally—the highest level in five years. This was especially impressive since the earlier period included the heady times following the end of pandemic-era lockdowns—a development which lifted moods and spending and created a euphoric blip in M&A.”, McKinsey & Co., August 7, 2025
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“The Dollar Still Rules, But US Policy Is Making It Less Special – America will have less geopolitical and economic leverage if investors and central banks hold more kinds of currency. The dollar’s role as the world’s reserve currency is being challenged due to President Donald Trump’s push to redesign the global economic order in favor of the US. Trust in the dollar is faltering, with the US dollar index tumbling more than 10% in the first six months of the year, its worst first-half performance since 1973, and some of Asia’s richest families cutting exposure to US assets. According to Josh Lipsky, senior director of the GeoEconomics Center at the Atlantic Council, the US may have to give up some benefits of the strong-dollar regime, including lower interest rates, as the dollar faces more competition in a multicurrency world. Banks and brokers are seeing rising demand for currency products that bypass the dollar, and some of Asia’s richest families are cutting exposure to US assets, saying Trump’s tariffs have made the country much less predictable.”, Bloomberg, August 11, 2025
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“Globalization Can Survive the US Trade War – The prosperity gains from interaction are too great for the rest of the world to turn more protectionist. ‘Despite all the talk of deglobalization, if you just look at the numbers, what we are seeing in the last two and a half years is an acceleration of globalization on the back of a huge commercial success from Chinese companies taking market share on the global stage,’ Vincent Clerc, the chief executive officer of A. P. Moller-Maersk A/S, told investors last week. German logistics giant DHL Group is seeing similar shifts in demand, with time-definite US express shipments with a guaranteed delivery date plunging 31% in the second-quarter, while its deliveries to Asia rose 2% and those to the Middle East and Africa jumped 8%.”, Bloomberg, August 13, 2025
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“Where ChatGPT is Banned in 2025 – ChatGPT is banned or unavailable in 20 countries due to government censorship or privacy laws. Some regions are excluded not by government action, but because OpenAI does not support accounts there. Governments around the world are taking different stances on artificial intelligence tools like ChatGPT. While some embrace the technology, others have restricted or outright banned access due to political, cultural, or security concerns. In 2025, ChatGPT remains unavailable in 20 countries. In this visualization, we highlight where ChatGPT is banned, as well as places where OpenAI does not offer service.”, Visual Capitalist, August 13, 2025
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Global Supply Chain, Energy, Commodities, Inflation, Taxes & Trade Issues
“Small US Firms Paying Trump Tariffs Face a $202 Billion Hit – Small US companies are struggling to comply with President Donald Trump’s new tariffs and cope with growing financial strains from higher import costs, according to Erin Williamson, vice president of US customs brokerage at Geodis. The US Chamber of Commerce estimated that the combined annual tariff hit to small-business importers is $202 billion, which works out to about $856,000 per firm a year, based on an estimate before Trump’s duties took effect. The National Retail Federation and other groups are echoing concerns that small businesses are grappling with the ability to stay in business due to the tariffs, with NRF Vice President Jonathan Gold saying “small businesses especially are grappling with the ability to stay in business”., Bloomberg, August 11, 2025
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“Global Oil Markets Face Record Supply Glut Next Year, IEA Says – Global oil markets are on track for a record surplus next year as demand growth slows and supplies swell, the International Energy Agency said. Oil inventories will accumulate at a rate of 2.96 million barrels a day, surpassing even the average buildup during the pandemic year of 2020, data from the IEA’s monthly report showed. The IEA said “Oil-market balances look ever more bloated as forecast supply far eclipses demand towards year-end and in 2026,” and noted ‘It is clear that something will have to give for the market to balance.’ Oil inventories will accumulate at a rate of 2.96 million barrels a day, surpassing even the average buildup during the pandemic year of 2020, data from the IEA’s monthly report showed. World oil demand this year and next is growing at less than half the pace seen in 2023.”, Bloomberg, August 13, 2025
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“Trading on Thin Ice: Mapping Partner Dependence on the U.S. Market – Canada: Over 70% of its exports are U.S.-bound, making it America’s most tightly integrated trading partner — and its biggest source of foreign oil. Now faces a 35% tariff. India: Hit with a 25% tariff, despite the U.S. accounting for nearly one-fifth of its exports — reflecting deeper trade and services linkages. Cambodia: Sends nearly half of its exports to the U.S. and now sees a revised 19% tariff after a ceasefire along its border. Thailand: Like Cambodia, its tariff was adjusted to 19% following de-escalation at its frontier — but its U.S. trade exposure remains material. Vietnam: Faces a 20% base tariff — plus an additional 40% levy on Chinese-origin goods rerouted through its ports, aimed at curbing transshipment. Switzerland: Now subject to a 39% tariff, even though the U.S. accounts for just one-sixth of its total exports — largely in pharma and high-end goods. Brazil: Faces one of the steepest tariff packages globally, including a 40% add-on — a move seen as politically driven, despite the U.S. running a goods surplus against it.”, Visual Capitalist, August 4, 2025
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“Tariff Confusion Drives Record Volumes at Los Angeles Port – The Port of Los Angeles said it handled the highest container volume in its 117-year history last month, as uncertainty over President Donald Trump’s tariffs drives shippers to front-load cargoes. Already the busiest port in the country, LA moved more than 1 million twenty-foot equivalent units (TEUs) in July, an 8.5% increase from a year ago, the operator said on Wednesday. That includes containers entering and exiting its terminals, with loaded imports rising by a similar percentage to nearly 544,000 TEUs. The total volume handled was 14.2% higher than in June. The spike was due to traders rushing to front-load their cargo to be able to reach US stores before Trump’s import duties take effect, said the port’s Executive Director Gene Seroka.”, Bloomberg, August 14, 2025
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Global & Regional Travel News
“16 Golden Rules That Business Travelers Swear By – People who constantly hit the road for work share what they wish they’d known from the jump. Business travelers are made, not born. And almost everyone who travels frequently for work can list off at least a few things they wish they’d known when they first got into the game. To gather the rules of the road, we chatted with highly-seasoned business travelers about what they wish someone wiser had told them at the start of it all. It’s exciting when work sends you to far-flung places that you’ve always wanted to visit—but don’t let the novelty trick you into thinking you’re getting a vacation.”, Conde Nast Traveler, August 6, 2025
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“The five airport rip-offs to avoid this summer – Don’t bother with duty-free, swerve the fast-track security lane and whatever you do, check in online before you get to the airport. Airlines are raking in cash from these charges for seats. There is no consistency on baggage allowances between airlines. While checking in online beforehand is free, Wizz Air charges £36.50 and Ryanair £55 for checking in at the airport, which they claim covers the cost of servicing airport check-ins.”, The Times of London, August 16, 2025
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Book Review
“Space to Grow: Unlocking the Final Economic Frontier” by Matthew Weinzierl and Brendan Rosseau.Space to Grow examines the rapid shift from government-dominated space exploration to a vibrant, competitive private-sector arena. Drawing on research from Harvard Business School, Weinzierl and Rosseau chart how companies like SpaceX, Blue Origin, and Rocket Lab have transformed space from a realm of national prestige to a commercially viable industry.
The authors argue that this transformation isn’t just about rockets and satellites—it’s the birth of a new economic frontier. Innovations in launch technology, manufacturing, and supply chains are driving costs down and making space access scalable. This, in turn, is enabling entirely new markets, from orbital tourism to asteroid mining and off-planet manufacturing.
They explore how private companies are partnering with—and sometimes competing against—national space agencies, creating complex governance questions about safety, property rights, and environmental stewardship in space. The book also discusses the economic ripple effects on Earth: new industries, global talent competition, and the opportunity for nations and entrepreneurs to secure early-mover advantages in space-related sectors.
For business leaders, Space to Grow is both an industry playbook and a strategic wake-up call: frontier markets may open faster than expected, and the rules are still being written. Those who understand the ecosystem early could shape its future.
Five Key Takeaways for Businesspeople
Ethical and environmental standards are still forming—stakeholders can influence them now.
First-mover advantage in space industries could yield long-term economic dominance.
Falling launch costs open opportunities for smaller nations and companies.
Public–private partnerships will define early governance and market access.
Space commercialization will have ripple effects across Earth-based industries.
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Country & Regional Updates
Australia
“US appetite for Australian beef poised to grow on tariff advantage – Australia’s cattle ranchers say higher levies on rival producers such as Brazil will further boost exports. US demand for Australian “trim” beef — which is blended with fattier American meat to make hamburger patties and mince — has boomed in recent years, as the American cattle industry has been unable to keep pace with consumption. Exports of beef to the US rose 12 per cent in July on the year before to 43,000 tonnes, according to data from Meat & Livestock Australia, helping boost overall shipments last month to an all-time high. Constrained domestic supply owing to years of drought has driven US meat prices to record levels this year and further increased appetite for imports.”, The Financial Times, August 11, 2025
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Canada
“China to Hit Canadian Canola With Nearly 76% Tariff as Trade Row Escalates – This new Chinese tariff significantly broadens existing levies in place as of March on certain canola imports. The levy would be a blow for Canada’s agricultural sector, as canola represents the biggest cash crop for farmers. China said a probe by the country’s commerce department concluded that a surge of Canadian canola shipments had harmed China’s domestic rapeseed business.”, The Wall Street Journal, August 12, 2025
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China
“China Creates World’s No. 1 Shipbuilder, Driven by Rivalry With U.S. – In $16 billion deal, Beijing looks to counter Trump’s moves to rebuild American shipyards. China-built ships accounted for about 55% of global tonnage last year, compared with less than 0.05% for the U.S., data from the United Nations show. China possesses 232 times the shipbuilding capacity of the U.S., according to the U.S. Navy. But recent data suggest China is facing rougher times because the prospect of U.S. port fees on Chinese-made ships has prompted owners to look at non-Chinese shipyards. In addition, Trump’s tariffs and countries’ focus on domestic supply chains have raised the specter of less global trade overall, meaning fewer ships would be needed to carry goods.”, The Wall Street Journal, August 11, 2025
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India
“India: The promise and possibilities for global companies – India is drawing attention as a global business hub. With a strong talent base, a large pool of consumers, and continuously improving infrastructure, the country offers many opportunities for multinational companies over the next decade. According to one estimate, India could gain up to $0.8 trillion to $1.2 trillion from trade-flow shifts by 2030 and boost the country’s GDP share for manufacturing from 16 percent in 2023 to 25 percent by 2030. While the country’s government has strong pro-business policies, companies may need to grapple with complex regulations, labor strikes, and red tape. India’s vast consumer base, with its huge variations in product preferences and spending power, could also present hurdles for marketing and sales. Some multinational companies have thrived in India despite these obstacles, but others have reduced, or even ceased, local operations.”, McKinsey & Co., April 10, 2025
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Indonesia
“Indonesia’s Strategy in the Tariff War – Like many countries, it must balance between the U.S. and China. After U.S. President Donald Trump announced that the United States would impose tariffs on much of the world, Indonesia was among the first countries to strike a reciprocal agreement. According to the agreement, Indonesia would face a 19 percent tariff rate instead of the original 32 percent starting Aug. 7. In return, it pledged to purchase 50 Boeing aircraft, mainly from the 777 series, and the government in Jakarta would import $15 billion of U.S. energy commodities and $4.5 billion worth of agricultural products. Despite public praise of the deal from Indonesia’s president, reports indicate that Jakarta is still in talks with Washington to secure lower rates for certain products.”, Geopolitical Futures, August 12, 2025
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Japan
“Japan Growth Beats Forecasts, Boosting Rate-Hike Case for BOJ – Japan’s economy expanded faster than expected last quarter led by solid domestic demand, boosting the case for the Bank of Japan to raise its benchmark rate again this year while giving embattled Prime Minister Shigeru Ishiba some rare good news. Gross domestic product grew at an annualized pace of 1% in the three months through June from the prior period, surpassing economists’ forecast of a 0.4% gain, the Cabinet Office reported Friday. Authorities revised the previous quarter’s results to 0.6% growth, reversing from a preliminary contraction. Gains were led by business investment, which rose 1.3% from the previous quarter, surpassing the consensus estimate of 0.7% growth. Private consumption nudged 0.2% higher.”, Bloomberg, August 15, 2025
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Saudi Arabia
“Saudi Arabia’s PIF makes (US)$8bn writedown on value of flagship megaprojects – Developments such as futuristic Neom hit by budget overruns and lower oil prices. ‘There were impairments to certain projects primarily relating to global economic market conditions, changes to operational plans and increases in budgeted costs,’ said a person familiar with the matter. The PIF owns five so-called gigaprojects, including Neom, which is designed to include a linear city inspired by science fiction. While there has been robust growth in other sectors in recent years, the kingdom still relies on oil exports for more than 60 per cent of its revenue.”, The Financial Times, August 14, 2025
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United Kingdom
“UK economic growth slows to 0.3% in second quarter – GDP figure comes as chancellor Rachel Reeves prepares for a tough Autumn Budget. The UK economy expanded 0.3 per cent in the second quarter, surpassing expectations but underlining the challenges facing chancellor Rachel Reeves as she attempts to boost growth and repair the public finances. Thursday’s GDP figure for the April-to-June period was above the 0.1 per cent forecast by economists but marked a sharp slowdown from the 0.7 per cent growth in the first three months of the year. The services, construction and manufacturing sectors underpinned growth in the second quarter, according to the Office for National Statistics, with the economy expanding by a faster than expected 0.4 per cent in June following declines in April and May.”, The Financial Times, August 14, 2025
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United States
“U.S. Small Businesses Brush Off Tariff Fears – The main drivers of July’s better sentiment were respondents reporting improved business conditions and willingness to invest to expand. The National Federation of Independent Business said Tuesday that its optimism index, a gauge of sentiment among small firms, improved to 100.3 in July from 98.6 in June, taking it further above the 98 point that marks the index’s long-term average. The main drivers of July’s better sentiment were respondents reporting improved business conditions and willingness to invest to expand, a good sign for the country’s economic prospects ahead.”, The Wall Street Journal, August 12, 2025
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“US stocks hit record high as inflation holds steady at 2.7% in July despite Trump’s tariffs – The consumer price index reading came despite concerns from some economists that the aggressive tariffs US President Donald Trump announced over recent months would push inflation higher. The July CPI figure was weighed down by weaker fuel prices, with the index for petrol down 9.5 per cent over the past 12 months. Core inflation, which strips out volatile food and energy prices, rose to 3.1 per cent, surpassing expectations of a smaller rise to 3 per cent from June’s 2.9 per cent.”, The Financial Times, August 12, 2025
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“What Declining Cardboard Box Sales Tell Us About the US Economy – Box demand touches nearly every industry, from flat-screen TVs to packaged food, all of which see sales fluctuate based on how flush shoppers feel. Sales of corrugated cardboard used to make boxes are slumping, signaling that retail demand across industries may be due for a correction. US box shipments fell to the lowest second-quarter reading since 2015, with companies like International Paper Co. and Smurfit Westrock Plc reporting drops in box shipments. The drop in packaging demand appears to be tied to President Donald Trump’s mixed messaging on tariffs, with companies not stocking up on packaging while they wait to find out how the levies will affect costs and demand. The box slump marks a big turnaround from the early days of Covid-19, when demand for packaging was so high that some North American paper mills started churning out cardboard instead of the thinner stuff, triggering a brief paper shortage.”, Bloomberg, August 14, 2024
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The Accredited Franchise Supplier certification
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Global Brand & Franchise Sector News
“Chili’s stays red hot as same-store sales surge 24% – The casual-dining chain has now posted five straight quarters of double-digit growth fueled by value and marketing and improved operations. It is not taking its foot off the gas. It was the chain’s fifth straight quarter of double-digit same-store sales growth, continuing an astounding turnaround at the Dallas-based brand that has been fueled by value, marketing and social media as well as improved operations and food. Its same-store sales growth outpaced the rest of casual dining by a whopping 1,890 basis points, Brinker International CEO Kevin Hochman said Wednesday. Restaurant Business, August 13, 2025
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“Franchising Across Borders: The Five Essentials for International Expansion – International expansion is one of the most strategic growth levers a franchise brand can pull, but only if it’s done with the right foundation in place. Entering a new country isn’t just a matter of translating materials or securing a newly signed franchise agreement. It requires operational maturity, cultural fluency, and a long-term mindset. A concept that works domestically may not translate unless there’s strong, localized demand for what the brand offers. Successful global franchises are built on a clear identity, one that can flex for localization, but not fracture. Franchisors must invest time in due diligence, alignment conversations, and partner enablement.”, Franchising.com, August 8, 2025. Extracted from an article by Benjamin Simon.
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Legendary US fast food chain to open first restaurant in Ireland next month with location revealed – Another popular US chain is set to open ten restaurants in Ireland this year. Applegreen will open Ireland’s first Taco Bell this September. The restaurant will be part of a new €15 million motorway service area at Junction 6 on the M3 in Dunshaughlin, Co Meath. The Dunshaughlin service hub will include other well-known brands. These will include an M&S Food shop, a Burger King, a Braeburn Coffee Café and Applegreen’s new deli counter brand Crafted.”, The Irish Sun, August 13, 2025
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To receive our biweekly newsletter in your email every other Tuesday, click here – https://insider.edwardsglobal.com
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Our Mission, Information Sources & Who We Are
Our biweekly global business update newsletter focuses on what is happening around the worldthat impacts new trends, health, consumer spending, business investment, the franchise sector, economic development, and travel. We daily monitor 30+ countries, 40+ international information sources and six business sectors to keep up with what is going on in this ever-changing business environment. And our GlobalTeam™ on the ground covering 25+ countries provide us with updates about what is actually happening in their specific countries. We do not get involved in or report on politics!
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William “Bill” Edwards: Global Advisor Is Uniquely Qualified to Steer Sr. Executives Successfully Through the Complex Waters of Going Global. With four decades of successful international business experience spanning virtually every corner of the world and many business sectors, Bill Edwards understands the global business landscape like no other. He has been a County Master Franchisee in five countries in Asia, Europe, and the Middle East; the Senior VP for a franchisor operating in 15 countries and a full-service consultant since 2001 taking 40+ companies global.
For a complimentary 30-minute consultation on how to take your business into new countries and make money doing it. For a complimentary call with Bill Edwards click on the QR code or contact Bill at bedwards@edwardsglobal.com and +1 949 375 1896
“Resilience is the new currency of global business.”
Welcome to the 140th Edition of the Global Business Update – Global volatility has eased but rising tariff tensions are reshaping the international business landscape. President Trump’s sweeping new tariff orders—targeting imports from over 70 countries—are sparking concern across industries. U.S. consumers are reacting strongly: 86% express concern about tariffs, with 77% fearing a recession and 43% anticipating higher prices or product shortages. While intended to bolster U.S. manufacturing, economists warn these actions could trigger renewed inflation and suppress demand.
Trade policy uncertainty is now the top disruptor to global growth, according to McKinsey’s latest economic survey. Surprisingly, most executives are not prioritizing trade strategy responses; instead, AI investment remains their central focus. McDonald’s, for example, is rolling out AI-driven order systems globally after testing success in India.
Despite modest economic stabilization, the U.S. labor market has weakened, particularly in hospitality and entry-level tech jobs—partly due to automation pressures.
On the international stage, China’s trade dominance continues to grow, while its domestic consumption debate intensifies. The EU and U.S. remain large trading blocs but are now navigating more protectionist climates. Africa’s booming e-commerce sector shows promise, though limited credit access poses challenges.
The global franchise sector continues to show resilience amid global headwinds. McDonald’s is selling off the real estate for several restaurants in Hong Kong. Wendy’s is expanding into Italy and Armenia, adding up to 190 new units. Marco’s Pizza celebrates milestones in Mexico and Puerto Rico, reinforcing its international growth. Reborn Coffee signed a master franchise deal with Dubai’s Arjomand Group, aiming to scale in Europe and the Middle East. The RIFC 50 Index rose 2.2% in Q2, led by strong gains from Avis and Hertz. Krispy Kreme, however, dropped sharply. Asia Pacific remains a franchising hotbed, with demand driven by health-conscious brands and digital convenience across F&B segments.
This issue’s book is Resurgent: How established organizations can fight back and thrive in an age of digital transformation by Julian Birkinshaw and John Fallon. In Resurgent, business strategist Julian Birkinshaw and former Pearson CEO John Fallon dismantle the myth that only startups and disruptors succeed in volatile times. Drawing from two decades of data across global corporations, they reveal how established companies not only survive—but often thrive—amid technological, economic, and geopolitical upheaval.
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The mission of this newsletter is to use trusted global and regional information sources plus our network of 20+ in-country Associates to update our global readers on key global and local trends that can impact the success of their businesses at home and abroad. We subscribe to about 40 international information sources to keep our readers up to date on the world’s business. We do not get involved with or report on politics!
PLEASE NOTE: Some of the information sources that we provide links to in our newsletter require a paid subscription to directly access them. Clicking on a link may not give the reader access to the content.
Edited and curated by: William (Bill) Edwards, CEO & Global Business Advisor, Edwards Global Services, Inc. (EGS), Irvine, California, USA. Contact Bill with questions, comments and contributions. Bedwards@edwardsglobal.com, +1 949 375 1896
Link to our current and past newsletters: https://edwardsglobal.com/geowizard/
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First, A Few Words of Wisdom From Others For These Times
“Think globally, but act with surgical local precision.”, Amara Li, Asia Market Strategist
“AI is your compass, but culture is still your map.”, Ravi Menon, Global Innovation Consultant
“Resilience is the new currency of global business.”, Leila Morgan, CEO, Borderless Ventures
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Highlights in issue #140:
The World’s 50 Most Valuable Private Companies in 2025
Trump’s new tariffs will hit these major trading partners
86% of (U.S.) Consumers Express Concerns About Tariffs
Global Trade Dominance: U.S., EU, or China (2000 vs. 2024)
The Consumption Conundrum Dividing China’s Economists –
Brand Global News Section: Marco’s Pizza®, McDonald’s®, Reborn Coffee®, Starbucks® and Wendy’s®
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“Global Economics Intelligence executive summary, June 2025 – Overall economic volatility has subsided, but consumer confidence is deteriorating and demand remains fragile, despite inflation decelerating across most countries. Businesses are keeping a close watch on potential trade disruptions. Indeed, the perceived risk from shifts in trade continues to grow, according to the latest McKinsey Global Survey on economic conditions. Respondents cite changes in trade policy or relationships as the top growth disruptor in the global economy, their home economies, and for their companies (Exhibit 1). Interestingly, the survey found that responding to changes in trade dynamics isn’t the priority focus among business leaders in any industry: The largest group of respondents points to leaders prioritizing AI investments.”, McKinsey, July 30, 2025
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“The World’s 50 Most Valuable Private Companies in 2025 – 31 of the 50 most valuable private companies are based in the United States. AI-focused companies such as OpenAI, Anthropic, xAI, and Safe Superintelligence are among the most highly valued. China has 8 entries, including ByteDance, Xiaohongshu, DJI, and Yuanfudao, showing strong representation in consumer tech and hardware. While public markets get most of the spotlight, private companies are quietly building massive valuations and shaping the future of industries. This visualization ranks the world’s 50 most valuable private companies in 2025, highlighting emerging powerhouses from different countries and sectors. The data for this visualization comes from CB Insights. It ranks private companies globally by their most recent reported valuations.”, Visual Capitalist and CB Insights, July 31, 2025
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“War, geopolitics, energy crisis: how the economy evades every disaster – Although today’s dangers are not in the same league as a world war, they are significant. Pundits talk of a “polycrisis” running from the covid-19 pandemic, land war in Europe and the worst energy shock since the 1970s to stubborn inflation, banking scares, a Chinese property bust and trade war. One measure of global risk is 30% higher than its long-term average (see chart 1). Consumer-confidence surveys suggest that households are unusually pessimistic about the state of the economy, both in America and elsewhere.”, The Economist, July 15, 2025
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“McDonald’s plans AI expansion to streamline customer orders, executive says – Fast-food giant to roll out AI tech that will catch order errors, forecast sales. The fast-food giant currently uses AI to verify orders at 400 restaurants in India, allowing the chain to catch and correct errors before food is handed to customers, according to the outlet. McDonald’s is planning to roll out the new system globally in two years, Head of Global Business Services Operations Deshant Kaila said, Reuters reported. Fox Business, August 1, 2025
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“Is AI Killing Entry-Level Jobs? Here’s What We Know – Job postings have plunged and unemployment is up for young people, yet new research suggests an emerging paradox in which AI may expand access in some fields. AI’s arrival is adding to the anxiety of graduates scrambling to land their first job interviews. It may also be making them less likely to secure one: The US unemployment rate for college-educated people age 22 through 27 reached 5.8% in March, according to the Federal Reserve Bank of New York—the highest level in four years and significantly above the national average. Many people blame AI. Researchers at job site Indeed found that postings for junior roles in the tech industry fell 36% from 2020 to 2025.”, Bloomberg, July 31, 2025
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Global Supply Chain, Energy, Commodities, Inflation, Taxes & Trade Issues
“Trade Between the U.S. and EU Is Massive. We Break It Down. After steeper threat, deal sets 15% baseline tariff on largest U.S. trading partner. While Mexico ranks as the largest single-country U.S. trading partner, the EU as a 27-nation bloc is larger, and EU trade policy is handled centrally. In 2024, the U.S. imported about $606 billion in goods from the EU and exported around $370 billion. This kind of imbalance is a major sticking point for Trump as he tries to use tariffs to revamp U.S. manufacturing. Europe is a big buyer of U.S. oil, gas, cars, airplanes—and human blood products like plasma. The U.S. shipped $32.3 billion worth of airplanes and airplane parts, plus $12.4 billion worth of vehicles to the EU. Many of the cars shipped across the Atlantic are European brands, like BMWs and Mercedes made in American factories. The U.S. sent $5.2 billion in blood products to the EU last year.”, The Wall Street Journal, July 29, 2025
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“Global Trade Dominance: U.S., EU, or China (2000 vs. 2024) – In 2000, the U.S. was the top trading partner for most of the Americas, several major Asia-Pacific economies, and parts of Africa. The EU dominated trade with much of Europe, large parts of Africa and Asia, and significant portions of South America. China was the largest partner for only a few smaller economies, including Myanmar, Mongolia, North Korea, Oman, Sudan, and Yemen. By 2024, China’s trade footprint expanded dramatically, becoming the largest trading partner for nearly all of Asia, much of Africa, and the majority of South America. The U.S. maintained dominance in North America and select countries in South America. The EU remained the leading partner for much of Europe, North Africa, and nearby regions, but its global reach diminished relative to China’s. China’s total trade surged from $474 billion in 2000 to $6.2 trillion in 2024, overtaking both the U.S. and EU to become the world’s leading trading power.”, Visual Capitalist and various other sources, July 7, 2024
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“Trump’s new tariffs will hit these major trading partners – Here’s how Canada, Mexico, China and other countries fare under President Donald Trump’s plan to rebalance global trade. In a pair of executive orders, President Donald Trump has raised tariffs on merchandise from about 70 countries, most of them set to fall into place in a week. Trump has argued that his high-risk trade strategy will rebalance a global system that he said has been tilted against the United States — even as some economists warn that it could lead to renewed inflation and recession.”, Washington Post, July 31, 2025
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“10 Most Expensive Countries in the World to Grab a Cappuccino – How much is too much for coffee? According to Deutsche Bank’s 2025 “Mapping the World’s Prices” report, the cheapest cup of cappuccino in the world is in Cairo, Egypt, at just $1.57. While Zurich in Switzerland tops the chart at a steep $6.77 per cup.”, Conde Nast Traveler, August 1,2 2025
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“86% of (U.S.) Consumers Express Concerns About Tariffs – 7% are worried about general inflation, 47% are worried about higher prices on nonessential items, and 43% of U.S. consumers are concerned about the limited availability of certain products. 77% of respondents are concerned about the possibility of a recession in the coming year. 71% of consumers say they are aware of new or proposed tariffs on goods imported into the U.S. 43% oppose tariffs, 29% support, and 28% feel neutral. 27% of U.S. consumers say tariffs will have a positive impact on the nation’s economy, 58% believe they will have a negative effect.”, Franchising.com, July 30th. From an article by M. Scott Morris
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Global & Regional Travel News
“A New Tourist Visa Will Make Travel Much Easier Among 6 Gulf Countries – Set to launch by early 2026, the new multicountry visa was modeled after Europe’s Schengen visa system. In a sweeping move set to transform travel in the Middle East, six Gulf countries have announced plans to implement a unified tourist visa, allowing visitors to move freely across Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates under a single entry permit. Called the Gulf Cooperation Council (GCC) Grand Tours Visa (or the GCC Unified Visa), the long-anticipated initiative, modeled on Europe’s Schengen visa system, is expected to launch by the end of 2025 or early 2026. GCC officials say the visa will simplify travel and encourage longer, multicountry trips throughout the region.”, AFAR, July 28, 2025
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Book Review
Resurgent: How established organizations can fight back and thrive in an age of digital transformation by Julian Birkinshaw and John Fallon. In Resurgent, business strategist Julian Birkinshaw and former Pearson CEO John Fallon dismantle the myth that only startups and disruptors succeed in volatile times. Drawing from two decades of data across global corporations, they reveal how established companies not only survive—but often thrive—amid technological, economic, and geopolitical upheaval.
Rather than chasing radical reinvention, the authors argue, resilient incumbents succeed through strategic adaptation, cultural consistency, and thoughtful long-term investments. Through case studies from industries like media, education, aviation, and healthcare, Resurgent shows how companies like Microsoft, Pearson, and Schneider Electric reinvented their trajectories without losing their identity.
This book is especially timely for 2025’s global leaders managing through tariff uncertainty, AI disruption, and market fragmentation. It offers a pragmatic, evidence-backed alternative to short-termism: recommit to purpose, empower people, and evolve decisively.
Five Key Takeaways:
Survival isn’t about speed—it’s about strategic clarity and durability.
Don’t abandon your core business; evolve it with conviction.
Reinvention can be incremental yet powerful – consistency builds trust across markets.
Empower local leadership in global operations to respond with agility.
Enduring companies balance purpose and performance, even under pressure.
Resurgent is a must-read for executives facing today’s complex global environment. It’s a thoughtful counterpoint to the “disrupt or die” narrative—grounded in experience, not hype.
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Country & Regional Updates
Africa
“How to unlock e-commerce in Africa – Small and medium-sized businesses need better credit access. Africa’s e-commerce sector is experiencing a renaissance. In 2025, Africa’s retail e-commerce is expected to reach over $39 billion, and $55 billion by 2029. This growth is driven by ambitious brands, from contemporary fashion labels to innovative lifestyle businesses, capturing both local and international demand. These businesses are leveraging digital commerce and modern payment rails to reach more customers than ever before. E-commerce is also emerging as a critical lever to help businesses recover from economic shocks and unlock the trade potential of the African Continental Free Trade Area (AfCFTA). Yet one critical barrier threatens to limit their growth: access to affordable, flexible credit. The financing shortfall for sub-Saharan Africa exceeds $331 billion, with medium-sized consumer-facing businesses among the hardest hit. As Africa’s middle class expands, with roughly 212 million people projected to reach middle income status by 2030 and consumer spending expected to hit $2 trillion in 2025—the demand for e-commerce will surge. However, tight credit access could block supply-side growth.”, Fast Company, August 1, 2025
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Asia
“The global crypto wave is catching on in Asia as businesses warm up to stablecoins – Unlike conventional bank transfers that take days and incur steep processing fees, stablecoin transactions are nearly instantaneous and also cheaper. Singapore and Hong Kong were among the top three markets for stablecoin flows, just following the U.S. Businesses across Asia are increasingly warming up to stablecoins for cross-border transactions — a trend set to accelerate further as Hong Kong moves to legalize the use of digital tokens, experts told CNBC. From online travel agencies and luxury goods resellers to high-end hotels, companies are embracing stablecoin for payments, citing both speed and cost-efficiency compared to the traditional financial system. Stablecoins are cryptocurrencies usually pegged to sovereign currencies or even gold, making them more stable compared to other crypto assets.”, CNBC, August 1, 2025
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Canada
“Canadian producers relieved as Trump’s 50% tariff on imported copper spares key products – The White House said it will slap the duty on copper pipes, wires, rods, sheets and tubes as well as derivative products such as pipe fittings, cables and electrical components. However, copper concentrate and anodes and cathodes, semi-processed materials that companies in Canada produce and export in large volumes, as well as copper scrap, are exempt for the time being, it said.”, The Globe and Mail, July 30, 2025
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China
“The Consumption Conundrum Dividing China’s Economists – Household consumption — or rather the lack of it — has been at the center of the policymaking debate in China for several years, and top officials from President Xi Jinping down have become increasingly vocal about the need to increase domestic demand amid growing headwinds facing the world’s second-largest economy. As the government and its advisers prepare to put together the 15th Five-Year Plan to guide the country’s economic and social development through 2030, a contentious debate has erupted over the true strength of the Chinese consumer and what policies are needed to get them to spend more. The dispute is pitting influential economists against each other. One side argues that China’s consumption power is significantly underestimated by traditional monetary metrics, which don’t take price differences and currency valuations into account.”, Caixin Global, July 15, 2025
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United Kingdom
“HSBC tells managing directors to return to office four days a week – London-listed bank’s senior managers must ‘set the tone from the top’ by being present from October, following a trend in the banking sector. It is the latest example of a big UK company pushing for higher office attendance amid concerns over productivity since pandemic-era lockdowns caused a surge in remote working. The likes of JP Morgan, Tesco, John Lewis and Uber have all introduced policies to compel employees to show up more. HSBC’s memo defines in-office work as work in the bank’s offices or with customers, Bloomberg reported. It includes visiting stakeholders and attending conferences, offsite meetings or the equivalent.”, The Times of London, July 29, 2025
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United States
“The (U.S.) labor market has slowed to a crawl – Restaurant job growth has flattened in recent months while employment throughout the economy has slowed this year, according to new federal data. Restaurant and bar employment was flat in July, down 300 jobs, according to the U.S. Bureau of Labor Statistics. The industry has added just 100 jobs over the past two months, continuing a period of year-long, tepid employment growth.
The overall economic picture is not much better. The economy added 73,000 jobs, under expectations, but prior months’ jobs estimates were revised downward significantly. May’s job growth was revised downward to 19,000 from 144,000, for instance. June’s was revised to 14,000 from 147,000, according to the Labor Department.”, Restaurant Business, August 1, 2025
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“Charting the Global Economy: US Job Market Wavers in Cue for Fed – The US labor market is wavering after a slowdown in economic growth during the first half of the year — implications of heightened uncertainty tied to trade policy. Signs of a sluggish job market and the risk of a reacceleration in inflation due to higher import duties are dueling forces dividing Federal Reserve officials over the path of interest rates. In the wake of a weak jobs report on Friday, Treasury yields declined on bets the Fed will lower interest rates as soon as September after keeping them unchanged this week.”, Bloomberg, August 2, 2025
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The Accredited Franchise Supplier certification
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Global Brand & Franchise Sector News
“McDonald’s seeks US 153 million for 8 Hong Kong retail properties in rare asset sale – Fast-food chain to sell assets in Tsim Sha Tsui, Causeway Bay, Mong Kok, Kennedy Town, Tai Kok Tsui, Yuen Long, Tsuen Wan and Tsz Wan Shan. McDonald’s Corp is selling eight retail properties in Hong Kong with an estimated market value of HK$1.2 billion (US$153 million), giving investors a rare opportunity to own fully tenanted assets, as the world’s biggest fast-food chain reviews its real estate portfolio in the city. McDonald’s said it would continue to operate its restaurants in the eight locations on long-term leases. Some of the properties would be sold with additional tenancies involving 7-Eleven convenience stores and independent pharmacies, it added.”, South China Morning Post, July 28, 2025. Compliments of Paul Jones, Jones & Co., Toronto
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“Starbucks Says Over 20 Firms Interested in Buying China Business Plans to Retain Significant Stake – On July 29 local time, during the earnings call for Q3 FY2025 (calendar Q2), Starbucks CEO Brian Niccol stated that the company has been actively looking for a strategic partner that shares its values to capture future growth opportunities in China. More than 20 interested parties have shown strong interest, and Starbucks is currently evaluating its options. Niccol candidly noted that the ideal partner would help Starbucks operate more efficiently in China. “This isn’t about capital — it’s about ensuring that the Starbucks brand remains in a position of strength. I believe there are still thousands more Starbucks stores to come in the China market,” he said.”, Caixin, July 29, 2025. Compliments of Paul Jones, Jones & Co., July 29, 2025
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“RIFC 50 Index – The RIFC 50 Index, initially published in 2002 by the Rosenberg International Franchise Center (RIFC), is the first stock index to track the financial market performance of the US franchising sector. It is published quarterly. The RIFC 50 Index gained 2.2 percent in market value in 2Q 2025, with 32 Index components posting positive returns, with 22 garnering double digit returns. Car rental franchisors Avis Budget Group (CAR) and Hertz Global (HTZ) had very strong performances, up +123 percent and +74.8 percent, respectively. Krispy Kreme Donuts (DNUT) had the Index’ weakest performance in 2Q 2025, shedding 40.3 percent of its market value. Year to date, the RIFC 50 Index is up 3.3 percent while over 1-year, 5-years, and 10-years, the RIFC 50 Index returned +11.9%, +80.0%, and 87.0% respectively. Since its inception in 2000, it has gained 497.5%.” The Rosenberg International Franchise Center, Peter Paul College of Business and Economics, University of New Hampshire, July 2025. Compliments of E. Hachemi Aliouche, Ph.D., Director – Rosenberg International Franchise Center, Rosenberg Chair in Franchising, University of New Hampshire
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“Reborn Coffee signs $1.7m franchise deal – The US specialty coffee group has inked licensing deals for over 100 stores across a dozen international markets, with its latest agreement focused on kickstarting outlet growth in Europe and the Middle East. US specialty coffee group Reborn Coffee has signed a master franchise agreement with Dubai-based Arjomand Group to open stores across Europe and the Middle East. The coffee chain, which has 11 stores in the US and a single international site in Kuala Lumpur, Malaysia, has previously announced agreements to open outlets in the UAE, the Czech Republic, Austria and Italy. However, first stores in Dubai and Prague, which were scheduled to open in June 2025, are yet to materialise. Reborn also has multiple franchise deals in place to launch in China, alongside partnerships in South Korea, Singapore, Thailand and Turkey – which could add over 100 stores to its international footprint, if fully realised.”, World Coffee Portal, July 21, 2025
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“Wendy’s Announces New Development Agreements for 190 New Restaurants Across Italy and Armenia. Momentum builds behind global expansion strategy as brand aims to accelerate global net unit growth to achieve 2,000 international restaurants by 2028. The Wendy’s Company announced today the finalization of two new franchise agreements that will add up to 190 new Wendy’s® restaurants across Italy and Armenia, marking a significant step forward in advancing the brand’s strategic priority to accelerate global net unit growth. These commitments support Wendy’s goal to achieve 70 percent of its unit growth outside the United States, with the Company expecting to reach 2,000 international restaurants by 2028.”, Wendy’s, July 29, 2025
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“Marco’s Pizza Celebrates Key International Milestones in Mexico and Puerto Rico – Marco’s Pizza, one of the nation’s fastest-growing pizza brands, celebrates major milestones in its international expansion strategy – marking one year since opening its first location in Mexico and ten years of operations in Puerto Rico. These anniversaries underscore the brand’s robust global appeal and continued investment in international development. Marco’s entrance into Mexico began in 2024 through a 50-unit master franchise agreement with Grupo Pizza Amantes SA de CV, a seasoned group of operators with decades of experience in the restaurant and hospitality industry.”, Franchising.com, July 22, 2205
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“Trends shaping the next phase of growth in Asia Pacific’s franchise boom – F&B remains the most franchised sector in Asia Pacific. Brands in quick service restaurants, coffee chains and casual dining continue to expand rapidly, especially in Southeast Asia and China. Tech continues to shape how franchises operate as touchless payment systems, loyalty apps or app-based ordering become the norm. The booming health and wellness focus offers prime opportunities as brands focused on health-conscious lifestyle concepts are rapidly gaining traction across Asia Pacific. Consumers, especially younger demographics, are actively choosing brands that demonstrate environmental responsibility.”, Baker McKenzie, July 25, 2025
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Our Mission, Information Sources & Who We Are
Our biweekly global business update newsletter focuses on what is happening around the worldthat impacts new trends, health, consumer spending, business investment, the franchise sector, economic development, and travel. We daily monitor 30+ countries, 40+ international information sources and six business sectors to keep up with what is going on in this ever-changing business environment. And our GlobalTeam™ on the ground covering 25+ countries provide us with updates about what is actually happening in their specific countries. We do not get involved in or report on politics!
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William “Bill” Edwards: Global Advisor Is Uniquely Qualified to Steer Sr. Executives Successfully Through the Complex Waters of Going Global. With four decades of successful international business experience spanning virtually every corner of the world and many business sectors, Bill Edwards understands the global business landscape like no other. He has been a County Master Franchisee in five countries in Asia, Europe, and the Middle East; the Senior VP for a franchisor operating in 15 countries and a full-service consultant since 2001 taking 40+ companies global.
To receive this biweekly newsletter in your email every other Tuesday, click here – https://insider.edwardsglobal.com +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ |
For a complimentary 30-minute consultation on how to take your business into new countries and make money doing it. For a complimentary call with Bill Edwards click on the QR code or contact Bill at bedwards@edwardsglobal.com and +1 949 375 1896